Privacy Policy

Facade of Lori G Ashley store with large windows and elegant lighting.

Privacy Policy

Effective Date: February 10, 2026

Lori G Ashley® USA LLC ("we," "us," or "our") respects your privacy. This policy describes our practices regarding the collection, use, and disclosure of personal information in accordance with the GDPR and CCPA/CPRA.

1. Categories of Personal Information Collected

In the preceding 12 months, we may have collected the following categories of personal information:

Identifiers: Name, postal address, email address, IP address, and account identifiers.
Commercial Information: Purchase history, products considered, and payment details.
Internet Activity: Browsing history, search history, and interactions with our website.
Geolocation Data: Physical location derived from IP addresses.
Inferences: Profiles reflecting a consumer’s preferences or characteristics.

2. Legal Basis for Processing (GDPR)

We process your personal data under the following legal grounds:

Performance of a Contract: To fulfill orders, process payments, and deliver products.
Consent: When you opt-in to marketing communications or non-essential cookies.
Legitimate Interests: To improve our services, ensure website security, and prevent fraud.
Legal Obligation: To comply with tax, accounting, or other regulatory requirements.

3. Your Privacy Rights

For EU Residents (GDPR Rights):

Right to Access/Portability: Request a copy of your data in a structured format.
Right to Rectification: Request correction of inaccurate data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your data.
Right to Object: Object to processing based on legitimate interests or direct marketing.

For California Residents (CCPA/CPRA Rights):

Right to Know: Request disclosure of the categories and specific pieces of information collected.
Right to Delete: Request deletion of personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Direct us not to "sell" or "share" your personal information.
Right to Non-Discrimination: We will not deny goods or provide a different level of service if you exercise these rights.

4. Data Retention and Security

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements. We implement reasonable security measures, such as encryption, to protect your data.

5. Contact Information

To exercise your rights or ask questions, contact us via at least two of the following methods:

Email: admin@lorigashley.org
Phone: 843-800-0498
Address: Lori G Ashley® USA LLC, 129 Earl St, Summerville, SC 29483